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Peter Williams is a businessman with more than 30 years experience in retail, leisure and other consumer-facing sectors. He has been chief executive of Selfridges and a director of Asos and is currently a non-executive director of Cineworld Group
James Hilton is Co-Founder and Chief Creative Officer at AKQA and one of the world’s most recognised and widely respected creative directors.
Jessica Felby is Head of Design for Carlsberg Group.
Carlsberg is the worlds 4th biggest brewer, with over 450 brands, including international brands such as Carlsberg lager, Tuborg, Kronenbourg 1664 and Somersby Cider.